Since 1999 I've been designing and developing websites for well known household brands including Jeep, M&S and ao to name just a few. If you're a company looking to use big business methodologies to improve your online marketing get in touch.
Review & Research
Whether starting from scratch or optimising your existing website, we need to understand your customers and website first.
Design & Develop
You need wireframes, designs and prototypes driven by best practice, data and research methods to optimise performance.
Measure & Learn
With my skills as a front-end web developer I'll build your ideas into responsive web pages which we'll analyse, measure and learn from.
Featured Case Study
Jon Vincent Watchmakers
Leading the strategy, design and development on a new WordPress theme saw conversions increase from an average of 5 per week to 5 per dayView project
Why choose me as your freelance web designer?
I’m a designer who understands the big picture - someone who wants to become your design partner and help your company grow...
- First UX centred designer at ecommerce success story ao.com
- Skills in UX, design, front end development and WordPress
- Completed Conversion XL’s CRO course by industry expert Peep Laja
- A focus on results and insights over the latest trends
- Previous experience working in a successful conversion team
- 15+ years working across web design, development and now CRO
Common questions when hiring a freelance web designer and developer
My day rate is £300 (hourly rate £37.50). If designing or developing a new website I can provide estimates for stand alone projects based on my daily rate. I require an initial deposit of 25% before commencing any work with new clients. To get the most value from my services I recommend my retainer where I work regularly with your company to understand your business and customers.
My retainer is currently priced at £1200 a month and includes UX research and design. New builds can be bought separately but as most requirements are different per client it is difficult to offer set packages due to the many variables. If you get in touch via my contact form with your requirements I'd be happy to discuss further.
Trained as a designer I started to learn HTML and CSS in 1999 on a Creative Technology Masters Course in Manchester. I have moved more into research and design and tend not to develop as much these days. Instead I provide all the design assets to developers in ADobe XD and will QA if required.
I understand SEO best practises so can advise and develop your website so it is technically optimised if you provide the keywords you are competing for. I don't do link building or create content however and to rank highly for competitive keywords both these activities are advised. I can point you in the direction of a well respected agency if required.
CRO is the process of analysing and improving a website's performance. There are a number of proven methods which can be used to determine what to change in order to increase the conversion rate. I have studied industry expert Peep Laja's optimisation course to increase my awareness of this new discipline and pass onto my clients.
I don't do copywriting myself but have a number of colleagues who can assist in this area and provide copy that speaks the right language to your customers. I believe it is well worth hiring a good copywriter to get your companies message across in a professional manner.
I generally use WordPress as my framework of choice, although equally comfortable hand coding any HTML/CSS pages from scratch where required. WordPress is now the most popular choice amongst web designers and developers due to its great community and plugin support (one in five websites are now built with WordPress). Originally designed for blogging the system is now flexible enough to be used to build Ecommerce stores and full CMS websites.
I don't offer hosting as a service but can recommend very good hosting providers who specialise in WordPress. I don't advise cheap hosting as its bad for your website's speed and security and false economy in the long run.
Yes, I develop all my web designs to be fully responsive.
Yes I can offer regular updates and reports from Google Analytics within my retainer packages so you know how you site is performing and where we can improve it. I also recommend that you keep WordPress and plugins updated every six months.
By completing CRO expert Peep Laja's conversion optimisation programme I have added another string to my bow. I now understand the research and analytical processes necessary to create website designs optimised to convert your visitors into sales or leads.
What my clients are saying...
We have seen conversions increase from an average of 5 per week to 5 per day after working with Simon. We have had a record 45 conversions over one weekend alone. Having worked with numerous web developers over the years Simon is head and shoulders above them all. His knowledge in conversion optimisation paired with his eye for design has made him a valuable partner for our business. Nothing is ever too much trouble and his communication is first class. We have kept him on as our go to developer and will be continuing with optimisation later this year. I wouldn't hesitate in recommending him to help grow your business online. First Class.
Greg Kelly, Co-owner
Having a beautifully designed website is only half the battle, It's what users do when they arrive that's really important. Simon was able to take my ideas and fuse them with the latest CRO methodologies and techniques. If you're looking for a designer that can really help you push the conversion needle, look no further.
Todd Chambers, Founder
Ambersail has been using Siminki's web design and development services since 2014. The service is excellent. Always professional and with a close eye for detail. Simon and his team take great care to understand our design brief and translate that into web sites that have really enhanced our position within the cyber security sector. You can be guaranteed of a first class, competitively priced service. Ambersail can confidently recommend Siminki.
JON MORRIS, DIRECTOR
Working with Siminki was a breeze. Without being given much of a brief he delivered an amazing website that is very good looking, functions perfectly for our clients and is responsive across all devices which saved us having to develop an app. Delivered on time and in budget without any problems
Josh Jones, Director
Simon always takes time to get a clear and concise understanding of what I am trying to achieve, and through his expertise, I am always left with work which is above my expectation. He is always on time and completes work by the agreed date and regularly updates me and requests feedback thoughout his design process
Anthony De Fazio, DIRECTOR
Simon brings an intelligent approach to design, he doesn't just understand sites, he really understand branding and the consumer experience meaning that Heirloom London has a site which truly reflects its mission.
Ruth Donaldson, Owner
Simon designed our new website which represents our company exactly the way we wanted it to whilst working across different devices and being content managed. It was a pleasure to work with someone who was so easy to deal with
Ian Allmark, Managing Director
Simon was a pleasure to work with, we provided wireframes and a style guide and he brought our ideas to life. We now have a fully responsive website we can be proud of. I would recommend you to work with Simon.
Matt Byrom, Director
My work has also previously featured on many inspirational design blogs and galleries including...